Retail Events & PR Marketing Manager - 6 Month FTC

£45000 - £50000 per annum
07 Jun 2018
05 Jul 2018
Emily Matthews
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Key Responsibilities:

* Team management - Inspire and motivate the Events Executive to deliver to their best - and so by achieving the annual objectives.
* Budget management - This role must operate within the agreed budgeted guidelines and seeks to continually find ways to make a bigger customer impact with less resource.
* Stakeholder management - as part of planning and delivering this role the individual must be able to identify and manage key stakeholders.
* Evaluation - This person seeks to understand and present the returns on investment for each piece of word - both financially and customer/centre orientated.
* In house events - Develop and deliver an annual plan of best in class national and local in centre events (run by operations) that drive footfall, customer experience and financial success.
* Have an on-going plan to trial new initiatives and be the leader for marketing retail events with key stakeholders such as operations.
* PR Campaigns - Work with PR agency to implement a market leading PR programme of customer orientated stories
* Day-to-day contact for PR agency, facilitates the sign off of press releases so as to continually manage and enhance the press and customers experience.

Key Skills:

* Previous experience in a Retail events/PR marketing role.
* Stakeholder management and agency management experience.
* Budget management.
* Excellent interpersonal, communication and influencing skills.
* Used to working with other marketing channels to influence the delivery of campaigns.

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