Head of Marketing - Europe

Location
England,Hertfordshire
Salary
£70000 - £75000 per annum + 25% bonus
Posted
05 Jun 2018
Closes
03 Jul 2018
Ref
13926248/001
Contact
Simon Plested
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
The Head of Marketing - Europe will drive business growth through multi-channel acquisition marketing campaigns, across new markets spanning Europe. This is both a strategic and hands on role in a new and developing team.


Client Details

A global, market leading, premium leisure brand based in Hertfordshire, looking for a Head of Marketing - Europe. With strong presence across Europe, they are looking for impressive growth by developing existing and new markets through strong acquisition strategy.


Description

Insight



* Ensure plans are insight led and provide an in depth understanding of the market, product and consumer behaviour in each country.
* Work with multiple stakeholders to commercialise new opportunities.
* Build brand tracking in market to assess the development of the proposition in European markets.
* Identify appropriate product development in the new market, in association with Product team.

Marketing & Communications

* Drive all Marketing and CRM communications for growth, ensuring that all channels are being optimised for sales & customer retention, on and off line.
* Lead all launch and communications plan on & off line (PR, Social Media)
* Ensure all communications are on brand and market appropriate.

Agency & budget management

* Source and manage all marketing & PR agencies in each region to drive brand development, creation of brand tool kits, launch packs to deliver on going campaigns.
* Develop new supplier networks where required.
* Manage Marketing budgets and on-going marketing campaigns for sales and customer retention.

Stakeholder management

* Build strong relationships internally and externally to drive understanding of the brand values and act as the Brand Champion.


Profile

* Experience of working across Europe, ideally with a leisure/hospitality multi-site background.
* Ability to thrive in fast paced business and dynamic environment.
* A confident multi-tasker with an inquisitive personality who wants to create best practise working collaboratively but with the ability to work autonomously.
* A passion for working within a fast paced and entrepreneurial environment where no task is too small.


Job Offer

The Head of Marketing - Europe salary is circa £75,000, plus 25% bonus etc.

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