Digital Marketing Executive

England,West Yorkshire,Leeds
£20000 - £25000 per annum + pension, bupa
05 Jun 2018
03 Jul 2018
Claudia Armitage
Job Discipline
Experience Level
Contract Type
Full Time
This is a fantastic opportunity to work within a dynamic successful retail business. We are looking for someone to join our Marketing team who will be responsible for creating and delivering our social media strategy, executing our email calendar and supporting with web development plans.

Client Details

SME Retailer based in Leeds
£30million turnover
Medium size Marketing Department
All departments on site



* Responsible for the execution and performance of promotional, behavioural and service emails

* Implement and execute email campaigns to:

* Nurture new leads / customers

* Drive interest / awareness in our products

* Target users depending on their behaviour

* Develop mail copy and brief the design team on any assets needed

* Drive additional email sign ups via competitions / 3rd party sites etc.

* Ensure we are continually optimising our campaigns and conduct regular A/B tests to drive performance

* Track and report on all email campaigns

* Analyse key performance metrics (open-rates, click-through rates etc.) and identify opportunities / make recommendations for continuous improvements

* Manage the on-going ESP relationship

* Deploy daily TrustPilot emails

Social Media

* Manage the company Facebook and Pinterest accounts

* Develop engaging, creative, innovative content which enlightens our target audiences and promotes brand-focused messages

* Work with other departments to develop a monthly social media calendar coinciding with new product releases, ad campaigns etc.

* Tracking and reporting performance across all areas vs. KPI's

* Work with our Customer Care team to deal with any customer complaints within agreed SLAs

* Support the Digital Marketing Manager and our Brand agency on any paid social activity


* Energy, enthusiasm and a creative flair

* Strong copy writing skills with a keen eye for detail

* Knowledge of social media platforms

* Experience with WordPress

* Understanding of ERP systems

* Experience within Digital Marketing Executive role

Job Offer

Exciting Digital Marketing Executive role within a well established, award winning SME

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