Digital Performance Marketing Executive

Location
Liverpool
Salary
Competitive
Posted
04 Jun 2018
Closes
02 Jul 2018
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Other, Transport
Contract Type
Permanent
Hours
Full Time

Digital Performance Marketing Executive

  • A well respected, leading North West based, premium automotive retailer
  • A great opportunity to make an impact and show you're a specialist in marketing

About Our Client

The Williams Group are a large family run, North West based car retailer and for over 100 years they have been providing a first class service to their customers. They pride themselves on customer satisfaction and have tirelessly built an organisation with an enviable reputation.

At the start of an exciting journey, they are now growing their head office marketing team in Liverpool, to allow them to develop and improve on their already innovative and creative approach to marketing, across all channels.
With an expanding marketing team working on world class automotive brands like BMW, MINI, Jaguar and Land Rover; opportunities like this are rare. If you're a talented professional dedicated to all things marketing, we want to hear from you. Equally, if this opportunity doesn't suit your current situation, then with an expanding team, there are more new and exciting roles available so please call me to discuss the other opportunities at Williams Group.

Job Description

As the Digital Performance Marketing Executive you will deliver the paid search marketing strategy for all brand franchises, devising optimisation tactics and managing performance of PPC Campaigns through identifying new trends in search and digital advertising, ensuring brands are at the forefront of industry developments.

Other responsibilities include:

  • Managing keyword research and bids, formulating and managing the PPC budgets for each brand franchise.
  • Monitor the performance of current digital advertising campaigns, making recommendations to optimise performance.
  • Research and report on industry and competitor paid search and digital advertising activity and trends.
  • Manage and successfully maintain the day to day relationship with digital advertising suppliers and third parties.
  • Support the Group Head of Marketing in ensuring advert copy is proofread and meets the correct tone of voice for each of the Williams' brand franchises.
  • Develop and optimize every aspect of Williams' PPC and digital advertising campaigns.
  • Support the briefing of multichannel campaigns by ensuring appropriate inclusion of PPC and digital advertising.
  • Based on insight and analysis, identify and make data driven improvements to digital advertising and PPC campaigns.
  • Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns.
  • Monitor digital advertising campaign results, analyse key metrics, and optimise click-through and conversion rates.
  • Provide clear and accurate reports with actionable insights for each of Williams' franchises on a monthly and quarterly basis.
  • Work collaboratively with other team members and other departments to ensure business objectives are met.

The Successful Applicant

This is a fantastic opportunity for someone to join an autonomous team and make an impact quickly, whilst developing your skills and progressing your career.

The successful Digital Performance Marketing Executive will have:

  • A relevant degree or equivalent qualification
  • Extensive knowledge of Google AdWords, Google Display Network, Bing Ads Interface and Paid Video Ads
  • Advanced understanding of Google Analytics
  • Ability and experience analysing and reporting on data and metrics
  • Ability to multi-task
  • Be a strong team player
  • Able to advise and make decisions

What's on Offer

Salary DOE + excellent benefits

Ref Code: MPMI13922430Z
Closing Date: 08/06/2018

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