CRM Manager

England,Greater Manchester,Manchester
£35000 - £40000 per annum
01 Jun 2018
29 Jun 2018
Jennifer Taylor
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
As the business realises its ambitious plans to introduce new product categories they are looking for an experienced CRM Manager to take ownership of the relationship with our customer, and to have a singular view within a multi-channel environment.

Client Details

My client is a leading independent fragrance retailer. With over 200 stores throughout the UK. They are on a steep growth track with many exciting new development plans on the horizon that will see them expand into new categories in 2017, and are looking for a CRM Manager to help them successfully achieve objectives, to be based out of head office in Manchester.


As the CRM Manager you will understand the importance of putting the customer at the heart of what they do and considers how they engage with them, beyond email and SMS, through personalisation, geo-location, content, mobile, loyalty programs, and customer service. The successful candidate will bring proven experience and a successful track record in retaining customers.

Other duties include:

* Develop and deliver a CRM strategy that increases the customer lifecycle value, deepens their relationship with, increases customer engagement and advocacy, measures LTV and decreases churn

* Support the Marketing Director to devise a quick win's CRM plan where relevant, and then a longer-term strategy to retain customers and getting them to spend more often by managing the customer lifecycle

* Lead on customer loyalty programs along with mobile applications

* Getting input and buy-in for this strategy from senior stakeholders

* Develop and deliver best practices for CRM for all brands

* Work with our supplier so that we have a CRM system that provides a singular view of our customers (globally) and supports the CRM strategy

* Carry out market and customer research to understand, develop, and manage customer personas/target audience and regularly report useful data-driven insight

* Continually optimise and test campaigns

* Manage the CRM and Loyalty budget and work with BI team to regularly measure and evaluate the programme performance

* Measure and evaluate all activities liaising closely with the Analyst team; regular progress reporting of results against KPIs and actionable insights to key stakeholders

* Keep abreast of relevant innovation and developments to ensure CRM practices are cutting edge and effective


The successful CRM Manager will have:

* A relevant Marketing Degree or equivalent
* A minimum of 5 years experience in a similar role
* Experience working in a fast paced environment
* Excellent attention to detail

Job Offer

* Competitive salary dependant on experience
* Excellent benefits

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