Marketing Manager - ATL / DR

Recruiter
EMR
Location
England,London,City of London
Salary
£50000 - £63500 per annum + Bonus + Benefits
Posted
01 Jun 2018
Closes
29 Jun 2018
Ref
1629509
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Deliver effective marketing strategies aimed at acquiring new customers.
* Manage all marketing activity and budgets across predominately digital channels including Display, affiliates, email, Programmatic, Social, Video on Demand (VOD) and Search.
* Create and implement effective digital campaigns, translating product features into compelling messages for our target customers.
* Create and implement direct response ATL campaigns across a range of media such as TV, door drop and direct mail.
* Use data to drive targeted media and messaging.
* Implement new strategies/media aimed at increasing sales and value per policy and reducing cost per acquisition.
* Provide regular reporting on performance and recommendations on future improvements.
* Implement and measure robust test and learn programmes.

Requirements:

* Experience of running through the line marketing campaigns.
* Excellent knowledge of the digital channels and their roles as part of a digital strategy.
* Understanding of direct response & digital marketing and optimisation techniques.
* Understanding of tagging/tracking including implementation and testing.
* Excellent communication skills both written and oral.
* Commercial and results driven.
* Ability to interpret data and derive insight.
* Strong internal and external stakeholder management.
* Experience in a regulated industry is preferred
* UK experience is essential.

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