CRM Campaign Executive

£35000 - £40000 per annum + benefits
31 May 2018
28 Jun 2018
Rachel Buchanan
Job Discipline
Campaign Management, Digital
Experience Level
Contract Type
Full Time
Your new company
My client is a multinational industrial manufacturing and production British based company with head offices in Guildford. Part of a global brand, the company employs over 25,000 employees across 6 continents and is a market leader in their field. Due to movement in the team the job of CRM Campaign Executive is available for applications on a fixed-term basis for 12 months.

Your new role
As the CRM Campaign Executive you will develop marketing communication strategies and deliver targeted customer acquisition campaigns that support the strategic objectives of the business.
Working with the wider Marketing Communications Team and external agencies, you will utilise your knowledge and experience of marketing communications to expertly develop and deliver integrated marketing campaigns through the most appropriate channels to increase awareness and acquire new customers. You will predominantly be managing the delivery of campaigns, mainly digital, lead generation campaigns therefore you will lead generation/ account based marketing using relevant systems ie email marketing, CRM tools ie Salesforce etc.

What you'll need to succeed

* Ability to create, implement and monitor online and offline B2B marketing campaigns
* Understanding of digital marketing and how to apply it as part of an integrated campaign
* Use of analytics and reporting to support evaluation of campaign effectiveness and decision making
* Proven B2B Marketing experience
* Ability to identify best fit strategy to meet campaign objectives (e.g. Awareness, Retention, Growth strategies)
* Ability to evaluate and select the most suitable media and channels to ensure messaging is effectively delivered to target audiences
* Exceptional verbal and written communication skills
* Ability to effectively project manage multiple concurrent campaigns
* Experience of email marketing, marketing automation and CRM platforms ie. Salesforce
* Experience of lead generation campaigns
* Understanding of ABM
* Experience of Google Analytics
* Experience of paid social, programmatic advertising and media selection

What you'll get in return
You will receive a salary of £35000 - £40000 plus benefits including pension and 25 days holiday + Bank Holidays. You will work with a company driving a "digital" first approach to engage it's customer through targeted digital marketing - giving you the opportunity to fully utilise your skills and take ownership of projects.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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