Marketing Manager - ATL

4 days left

England,London,City of London
£50000 - £63500 per annum + Bonus + Benefits
30 May 2018
27 Jun 2018
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time

* Deliver effective marketing strategies aimed at acquiring new customers.
* Create and implement effective digital campaigns, translating product features into compelling messages for our target customers.
* Create and implement direct response ATL campaigns across a range of media such as TV, door drop and direct mail.
* Use data to drive targeted media and messaging.
* Manage all marketing activity and budgets across predominately digital channels including Display, affiliates, email, Programmatic, Social, Video on Demand (VOD) and Search.
* Implement new strategies/media aimed at increasing sales and value per policy and reducing cost per acquisition.
* Provide regular reporting on performance and recommendations on future improvements.
* Implement and measure robust test and learn programmes.


* Experience of running through the line marketing campaigns.
* Insurance experience is preferred but not essential.
* Experience in a regulated environment is preferred.
* Excellent knowledge of the digital channels and their roles as part of a digital strategy.
* Understanding of direct response & digital marketing and optimisation techniques.
* Understanding of tagging/tracking including implementation and testing.
* Excellent communication skills both written and oral.
* Commercial and results driven.
* Ability to interpret data and derive insight.
* Strong internal and external stakeholder management.
* UK experience is essential.

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