Head of CRM

Recruiter
Better Placed
Location
England,Lancashire
Salary
£55000 - £65000 per annum
Posted
16 May 2018
Closes
13 Jun 2018
Ref
26259
Contact
Claire Eason
Job Discipline
Data & CRM
Experience Level
Director
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Head of CRM
Retail
Lancashire

£55,000 - £65,000 (+ Package)



I have a fantastic opportunity with one of the UK's fastest growing retailers for a Head of CRM. This client has seen year on year growth, developing from a small boutique retailer almost 50 years' ago, to the national and loved brand it is today. This online retailer also has over 200 stores around the UK and a loyal customer base that is continuing to grow.



This is a brand new role that has been created following this growth. You will be joining a team of around 20+ strong and talented marketing specialists with a team of 5 and an agency to manage. The key remit of the role is to continue to develop and manage the existing loyalty programme and overall CRM strategy.



Key Responsibilities include:



* Develop and manage the brands loyalty scheme and overall CRM strategy
* Digitalise the loyalty scheme
* Optimise customer segmentation and drive a more customer led culture by elevating the importance of CRM throughout the business
* Work with external agencies and suppliers, ensuring the brand achieves optimal value
* CRM test and learn planning and execution to ensure success/ push boundaries
* Ensure the loyalty programme and CRM strategy deliver against the wider marketing plan and targets
* Ensure ROI through performance metrics and reviews



Key requirements include:



* Extensive experience within CRM, including eCRM and loyalty programmes
* Knowledge of customer segmentation
* People management experience
* Retail experience is ideal
* Stakeholder/ 3rd party management



This is a fantastic opportunity for you to be apart of a growing brand at the beginning of it's digital and CRM journey with the security of a long standing brand behind you.



Please apply for details and I will give you a call.

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