Head of Global Digital
Head of Global Digital
Since its formation in 2004, Clasado has been at the forefront of digestive health care. Among Clasado’s unique technologies is the patent-protected second generation GOS product, Bimuno, Bimuno® is a daily food supplement containing a unique natural active ingredient, B-GOS® which naturally feeds and stimulates the growth of good bacteria in the gut. This promotes digestive health and general well-being and provides a natural support to the body’s defence systems and the health challenges that we face daily. Bimuno has enjoyed significant distribution gains in the likes of Holland and Barrett, Tesco and Boots, as well as selling direct and now following a significant investment in infrastructure, the company has positioned itself well for future long-term growth.
As part of that investment, Clasado is strengthening its marketing capabilities and this includes the recruitment of a number of new and exciting roles including a Head of Global Digital.
Reporting into the Global Director of Marketing and alongside the Head of UK Digital, the role will be responsible for the development of the global digital marketing whilst also having the responsibility of increasing online sales of Bimuno - outside of the UK with a focus on the US market. With delivery of new customer acquisition paramount, you will plan and execute all aspects of global digital marketing campaigns including SEO, paid search, email CRM, affiliates, social media and display advertising.
For your application to be successful you will need:
- Significant experience in a B2C and B2B eCommerce role
- Strong SEO, PPC, email marketing, social media and display advertising knowledge
- Experience of working within the US market
This is a great opportunity for an eCommerce marketer looking to work hands-on across different channels within a small, growing company. The culture is both entrepreneurial and team orientated, offering a varied and interesting working environment where its employees are encouraged to think beyond convention.
This role will be UK-based, with the need to travel to the Reading office on a weekly basis, although not necessarily be based there. There will also be regular international travel.
With energy and passion, the Company believes that its employees can push the boundaries to drive results that will lead to the achievement of both their personal and company ambitions. You can view more details at: http://www.clasado.com and www.bimuno.com
Better Placed have been appointed as the retained agency on this role so all 3rd party CV’s will be forwarded to Kate Watson, Better Placed for ownership and representation.