Head of Marketing (Interim)

Recruiter
EMR
Location
England,London,City of London
Salary
£70000 - £75000 per annum + Additional Benefits
Posted
14 May 2018
Closes
11 Jun 2018
Ref
1630244
Contact
George Elliott
Job Discipline
Brand & Product
Experience Level
Manager
Sectors
IT, Leisure & Travel
Contract Type
Contract
Hours
Full Time
Are you an immediately available Head of Marketing with B2B Travel/Hospitality or Tech experience?



A Head of Marketing opportunity has arisen within one of the fastest growing tech businesses within the sector. Growing from 20 to 200 employees and now operating in 5 countries in just a few years, the business is going through its next stage of international expansion.



As the Head of Marketing, some of your accountabilities will be:



* Own the full marketing strategy, including market entry strategy, and full accountability over execution.
* Rebuild the current brand strategy and positioning, aligning this to the businesses future plans and vision.
* Build a marketing platform - that integrates with sales touches - for prospect and customer engagement, and customer lifecycle management
* Lead a marketing team of 6-7.
* Work closely with the sales organisation to understand their objectives and challenges, improving processes and procedures to drive marketing programmes - particularly lead generation.
* Define the market and conduct segmentation analysis and market research



Skills required:

* Ideally B2B hospitality experience however, open to wider B2B Tech.
* Data driven and customer focused, able to understand customer trends and turn this into actionable, strategic insight.
* Strong stakeholder management skills, able to influence senior colleagues across marketing, product and sales as the business seeks to create a more marketing-led approach across all areas of the business.
* Exceptional leadership skills, able to manage a high-performing team across all areas of marketing.

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