Marketing Analyst

Recruiter
EMR
Location
England,London
Salary
£40000 - £50000 per annum + Bonus + Benefits
Posted
14 May 2018
Closes
11 Jun 2018
Ref
1630086
Contact
Ronak Patel
Experience Level
Analyst
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Lead the development of customer propensity modelling to ensure ongoing improved effectiveness of marketing activity.
* Create effective customer targeting strategies and output customer selections.
* Manage the implementation of business rules aligned to the agreed customer contact strategy.
* Work with the external agencies to ensure ongoing data integrity and compliance with all necessary regulation.
* Implement data processes and controls as required in line with best practice.
* Delivery of campaign data and analysis.
* External and internal stakeholder management.
* Campaign reporting and insight.

Requirements:

* Degree in Mathematics, Statistics or equivalent.
* Confident user of SAS OR SQL and Excel.
* Working knowledge of Adobe Analytics, Google Analytics and Salesforce (desirable, not essential).
* Ideally previous experience in an analytical related role.
* A background in campaign/marketing analytics is preferable.
* Exceptional communication skills with the ability to present to senior stakeholders and provide recommendations and new strategies.
* UK experience

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