Senior Manager Analytics

Senior Manager Analytics

Holland | FMCG | €80-90k, travel allowance, bonus, benefits

The company:

World-class FMCG business based in Holland, using innovative digital solutions to help their business and brands grow.

The opportunity:

  • Become a strategic and influential partner, ensuring timely delivery of highly accurate data via analytics.
  • Identify media trends and generate foresights to transform media spend. You will become a key stakeholder in Driving Comms Excellence across the business, as well as build best in class media measurement and optimization solution.
  • Expert in data, analytics and digital measurement across the business, as well as staying current on emerging digital measurement tools, strategies and trends.
  • Key media lead in developing briefs and ensuring media measurement executions, with a key focus on digital measurement executions.

What you need:

  • Proven experience within analytics in agency and/or clientside (10-15 years approx.).
  • Previous use and knowledge of large scale brand and marketing research methods, having accurately provided solutions and recommendations to improve media and marketing effectiveness.
  • Ability to simplify and communicate business impact of data and digital metrics such as viewability.
  • Hands on experience with verification partners, ad serving, programmatic, publisher direct relationships, DMP strategy and development, CRM strategy and development, and other digital toolsets.
  • To function as a “go to” expert in one or several areas of analytics focus (paid, owned, earned, advanced analytics, ROI analyses, data driven communications).
  • International mobility, BA and/or MBA.