Marketing Manager - Digital

Recruiter
Carter Murray
Location
England,London
Salary
Negotiable
Posted
10 May 2018
Closes
01 Jun 2018
Ref
999102
Contact
Neil Cuthbertson
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Carter Murray have partnered with a leading Wealth Management business seeking to appoint a Marketing Manager - Digital to join their team based in London, City.



My client is looking for someone to support the Head of Marketing & Communications in the in day-to-day marketing activities. The role encompasses the broad marketing mix and includes channel marketing and brand positioning. However, there will be a specific focus on digital strategy and execution.

You will define and execute the marketing strategy, with a specific responsibility for the digital strategy and campaign delivery/management. Acting as a brand ambassador both internally and externally, ensuring all marketing materials/activities are client-centric, up-to-date and fully compliant, with a specific focus on all digital channels (e.g. website, social media, emails, videos, digital tools and campaigns etc) - with additional responsibilities to ensure content is effectively re-purposed and SEO'ed for digital purposes.

You will develop and track metrics and success criteria for all marketing activities, with a detailed focus on all aspects of digital delivery for BAU and campaigns, using Google Analytics and other tools as appropriate. Being responsible for budget tracking and management - overall and by own campaign/activity



This role has line management of a marketing executive



This is a full mix marketing role and the ideal candidate will have;

* Significant experience implementing digital/online marketing initiatives and campaigns and therefore, a thorough understanding of digital processes/stages involved to deliver a digital campaign/initiative, including testing strategies
* Experience of extracting, analysing and interpreting digital metrics/MI and able to apply that knowledge to recommend/make changes
* Demonstrated ability to manage outsourced marketing activities (working with external partners e.g. digital, creative and studio agencies, media agencies and printers)
* Ideally, 5+ years marketing experience in the financial services industry
* Track record of implementing marketing plans that have consistently met or exceeded planned objectives.
* Previous experience with CMS and CRM is imperative; EPiServer experience favourable
* Good knowledge of Hootsuite, email distribution systems (such as Apsis or similar), html, EPiServer (or very similar) and SharePoint
* Good knowledge and practical experience of a variety digital tools and metrics.



The role will be based in fantastic London (City) offices, a brilliant working culture with excellent career opportunities and remuneration packages are on offer.

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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