Director of Brand and Communications

Better Placed
England,West Midlands
£80000 - £110000 per annum
08 May 2018
05 Jun 2018
Sarah Johnson
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
Reporting to the Chief Marketing Officer, the Director of Brand and Communications is a senior leadership role within the Marketing Department. The role holder is responsible for driving business success through the development and management of the organisation's brand and communications strategy across all stakeholders.

The role involves the following:
Leading the brand agenda- short, medium and long term
Develops a compelling and guiding brand proposition and narrative for the B2C brand based on a deep insight of the market and consumers
Drives external and internal engagement with the B2B and B2C brands through effective brand communications plans and ensures that the brands are embedded in the culture and behaviour of the organisation
Works closely with the Marketing, Innovation and Proposition, and Operations teams to ensure that the brand proposition is core to any new products, services and communications
Identifies and/or develops relationships with key external stakeholders
Develops and manages the PR strategy
Manages the reputation of the company, including managing crisis communications and online reputation
Develops strategic partnerships and sponsorships which enhance the brand
Creates the content and social media strategies for the organisation in partnership with the Director of Marketing
Delivers a high quality internal communications strategy to deliver employee engagement and to support the execution of the business priorities
Identifies, monitors and reports on brand and engagement metrics
Leads, manages and coaches direct reports and members of the Brand team
Manages the budget and resource of the Brand function to ensure effective and optimum use.
Owns the enterprise wide planning process for brand activities

The successful applicant must have the following experience:

Highly experienced communications professional working at a senior, strategic level
Ability to work under pressure and manage multiple, complex projects
Excellent time, people, project and budget management skills
Outstanding verbal and written communication skills
Proven experience of working with complex information and making it accessible for differing audiences
Expertise in monitoring and evaluating the impact of communications strategies and plans
Ability to manage productive working relationships with a wide range of internal colleagues and external contacts at all levels
Experience of interacting at Board level and preparing reports for and presenting to Board Members
Demonstrable experience of building excellent working relationships based on trust and respect
Working in a large, complex organisation
Developing successful brand proposition
Developing effective communications strategies
Establishing and building partnerships to support business success
Leading emergency communications and reputation management activity
Delivering internal and external engagement strategies
Leading teams, matrix working and direct and indirect management of staff
Working with agencies and marshalling external and internal resources to deliver results

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