Senior Customer Analyst / Customer Experience Data Analyst

Location
England,Merseyside,Knowsley
Salary
Negotiable
Posted
04 May 2018
Closes
01 Jun 2018
Ref
MATALAN-02
Contact
Bluetown Online
Job Discipline
Data & CRM
Experience Level
Analyst
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Job Title: Senior Customer Analyst

Location: Knowsley, Merseyside

Salary: Competitive + Benefits

Job Type: Full time Permanent

Closing Date: Thursday 31st May 2018

The Company:

Founded in the early 1980s, The Company is a family retail business that is proud to serve its customer excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, collaborative, challenging, and above all fun! As part of the family you can expect some great benefits and the opportunity to be part of their exciting vision - to become the UK's most trusted value retailer. This is Retail Made Real.

The Role:

A new position has arose within The Company's marketing team. They are looking for a Senior Customer Analyst to be responsible for analysing customer information and providing reports to management. The role requires you to learn and understand the Company's customer base and their associated shopping behaviour.

* Analysis of business information, providing reports and insights to senior management
* Adhoc and deep dive customer analytics ensuring clear insights are presented with commercial and actionable recommendations.
* Use customer data and research to continually refine and grow their understanding of The Company's customers, ensuring ongoing customer engagement within the business
* Ensure the customer is accurately represented, correctly targeted and relevantly communicated with across all marketing communications and touchpoints
* Design and evolve actionable customer segmentations to support the business-wide understanding of who their customers are, what the Company mean to them, what they mean to the Company, and how to serve them better.
* Using market data to track and report on The Company's performance in the market, together with underlying market and consumer trends.
* Selection of customer populations for marketing campaigns, and reporting the results of these to the business
* Reporting directly to the Strategic Insight Manager and supporting them as required
* Working closely with the Customer Strategy and the Brand Strategy teams within the Marketing department
* Provide the business with commercial and customer reporting and forecasting

The Candidate:

* Minimum of 3 years database marketing experience
* SQL essential
* SAS/Modelling Tools advantageous
* Digital analytics (GA/Web tools advantageous)
* Marketing / Business / Maths / Statistics or related Degree (2:1 or above preferred).
* Ideally a retail marketing background
* Experienced in Microsoft Excel.

Please click on the APPLY button and CHECK YOUR EMAILS for the link to our Client's careers page.

Candidates with the relevant experience or job titles of; Customer Experience Data Analyst, Market Analyst, Customer Data Analyst, Senior Customer Insight Analyst, Customer Insight Analyst, Customer Service Analyst, Customer Billing Analyst, Customer Marketing Analyst, Customer Satisfaction Analyst, Marketing Analyst, Data Scientist, Insight Analyst, will be considered for this role.

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