Customer Marketing & Behaviour Change Manager

7 days left

Location
England,London
Salary
Up to £45000 per annum
Posted
03 May 2018
Closes
31 May 2018
Ref
13918701/001
Contact
Rochelle George
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Transport
Contract Type
Permanent
Hours
Full Time
Our client is looking for a Customer Marketing & Behaviour Change Manager. The role uses multi-channel marketing techniques working with large agency budgets and is heavily focused on behaviour change.


Client Details

Our client is a not-for-profit organisation


Description

Customer Marketing & Behaviour Change Manager - Permanent - London

The post holder will be accountable for the following:

* Developing 1-2 year and other short term customer and user campaigns and programmes.

* Leading integration of the wider team for the agreed projects, including businesses.

* Leading the day to day management and delivery of integrated communications campaigns and behaviour change programmes.

* Management of project and campaign budgets of circa £50K-£2m, allocating budget across all customer communications channels and behaviour change interventions to meet the agreed outcomes cost effectively and efficiently.


Profile

Customer Marketing & Behaviour Change Manager - Permanent - London

To be successful in this position you will have:

* Experience of planning and leading the delivery of outcomes focused customer communications campaigns to deliver a variety of objectives - including behaviour change, reputation management and generating revenue and sales.

* Good experience of working with external 3rd parties, particularly across creative and media agency and behaviour change sectors.

* Strong knowledge of customer and user communications and behaviour change strategy and the role that both can play, alongside other levers, in delivering behaviour change, reputation management and driving revenue.

* Strong knowledge of all core marketing communications channels: above and below the line (including TV, radio, press and posters), face to face, direct mail, on line, digital and social media. * Knowledge of other channels of engagement including PR / news, stakeholder engagement and how to engage with our people.


Job Offer

£45K and fantastic benefits

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