Marketing Manager - ATL

Recruiter
EMR
Location
England,London,City of London
Salary
£50000 - £60000 per annum + Bonus + Benefits
Posted
03 May 2018
Closes
31 May 2018
Ref
1629509
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Implementation of marketing programme across the business and partner stakeholders including Marketing, Brand, PR, Social, Product and Proposition, Customer Communications, and MI
* Recommend and deploy an effective programme of test and learn activities to build capability across the business
* Ensure effective Performance Targets and Metrics are in place, running a cross-departmental combined scorecard
* Partner with product proposition team to deliver annual and quarterly plans to meet agreed commercial objectives
* Measurement and reporting of quarterly plans for internal and external stakeholders
* Analysis, recommendation and optimisation of marketing activity for all stakeholders
* Budget management and reporting
* Able to interact and influence at a senior stakeholder level and represent the business externally and internally

Requirements:

* Demonstrable experience across retail banking, insurance, B2C or experience in a regulated industry
* Track record of multi-channel marketing campaigns
* Abilty to implement ATL, customer marketing, digital and performance marketing
* Ability to media plan and measure performance
* UK experience

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