Strategic Email Marketing Specialist (FMCG)

£25000 - £35000 per annum
30 Apr 2018
28 May 2018
Jo Aldred
Experience Level
Contract Type
Full Time
My client are looking for an experienced Email Marketeer who can project manage and coordinate all email marketing campaigns going out on a weekly basis. You will be the link between the Promotions team who provide the content, the Data team who select the audience, and the Studio team who design the look!

The role will be focused around conversions and ROI, you will be coordinating between the teams to ensure the email campaigns for the UK and seven other International territories go out on time, look good, have the correct translations and ensuring the content is applicable for all target audiences.

You will be developing the email marketing strategy within the business including planning, segmenting, testing and sending all email marketing campaigns and achieve revenue targets for the channel. Furthermore, you will be working with the ESP's and reporting on KPI data to the board on a monthly data such as revenue vs. targets, click through's and analysis on performance.

As the successful candidate you will have.....
· 'Hands on' experience of email broadcast tools (e.g. Communicator or similar)
· Email campaign planning experience for large scale database (e.g. >100k records)
· Experience of running and interpretation of reporting on email KPI's (e.g. Google Analytics/Coremetrics or similar and competent excel user)
· Experience of segmenting customer data - targeting email campaigns
· Knowledge of GDPR (would be desirable)

The role is based in a growing, dynamic organisation. You will be able to combine your technical marketing skills with your commercial awareness in order to develop successful strategies and campaigns.

Working alongside the promotional and marketing teams, you will be formulating the email marketing plan to tie in with the promotional event calendar activity across the year. You will have strong stakeholder engagement skills and will ensure email graphics and content are relevant and accurate for the target audience and within specified timelines.

In return the company offer 25 days holiday with the option to buy an additional 5 days, flexible working, attendance bonus on a quarterly basis, pension, staff discount, free parking and a profit share scheme!

If you are interested in applying for this role or finding out more information then please contact me on 01793 508490, email me at simply apply online!

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