Senior BD and Marketing Executive

England,London,City of London
£38000 - £48000 per annum
13 Apr 2018
11 May 2018
Marcus Deeks
Experience Level
Contract Type
Full Time
Unique opportunity to join a leading Accountancy based in central London as a Senior BD and Marketing Executive.

Client Details

Leading Accountancy based in central London.


As the Senior BD and Marketing Executive you will:


* To support business development efforts
* To support partners in converting leads to new business

Key responsibilities

* Responsible for managing all aspects of business development
* Deliver lead generation campaigns and demonstrating return on investment
* To manage regular events
* To manage the production and distribution of marketing content, including the quarterly M&A update in the media and marketing sectors and growth capital report
* To provide support to partners in managing their pipeline
* Deliver on a report on progress with the sector BD and Marketing plan
* Liaise with trade bodies to develop ideas around joint initiatives
* Work with other members of practice development to provide a coordinated approach and share best practice and innovation
* Manage Partners LinkedIn profiles

Other responsibilities

* To monitor, report and evaluate the BD and Marketing plan daily
* Lead sector BD and Marketing meetings
* To ensure partners have the tools they need in order to win new business
* Manage the sector databases through the CRM system
* Produce new and lost business and pipeline reports for the sector and to be sent sector wide on a monthly basis
* Use social media to help build and maintain relationships with prospects
* Develop relationships with key sector trade bodies and institutions
* Provide targeted lists for e-marketing and event invites
* Project manage sector/office marketing campaigns, with the support of PD colleagues
* Project manage sector/office events, with the support of PD colleagues
* Organise follow up of leads after events with relevant partners
* Assist partners with proposal production, when necessary
* Assist with key practice development projects as required


The successful candidate will have:

* A proven track record within a Business Development & Marketing position. Ideally B2B.
* Degree level educated, 2:1 or above.
* Excellent communication skills, both written and verbal.
* Understanding or Accountancy sector experience advantageous.
* Confident and career driven.

Job Offer

Competitive salary circa £38-£48k with an excellent benefits package on offer.

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