Offline CRM Executive

CRM Executive role managing national B2C DM campaigns for a well-known British travel group and retailer in West London.

I am looking for a CRM Executive to manage national direct mailing campaigns for a well-known British retailer in West London. You will be responsible for B2C communications that drive customer loyalty and member retention.



Key Responsibilities of the CRM Executive:

* Working with the CRM and Loyalty Manager to deliver offline mailings and scheme benefits
* Leading and managing the current mailing contact strategy
* Creating mailing briefs for content creation and production while working with external agencies
* Foster a close relationship with buyers and merchandising planning teams to identify and select relevant offers for campaigns
* Maintain, develop, and understand the loyalty database and ensure membership issues are efficiently resolved



Key Skills of the CRM Executive:

* Proven experience managing consumer focused offline CRM mailings
* Appreciation of data, segmentation and targeting strategies
* Good copy and verbal skills
* Retail marketing experience preferred
* IDM qualification preferred



Do you have a passion for direct marketing and data and want to work with a well-known, national retailer? Please apply and we will be in touch!