Interim Content Marketing Manager

Recruiter
Better Placed
Location
England,Greater Manchester,Manchester
Salary
Negotiable
Posted
11 Apr 2018
Closes
09 May 2018
Ref
26095
Contact
Sarah Johnson
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Transport
Contract Type
Temporary
Hours
Full Time
The Content Marketing Manager is responsible for driving content across the business, this role is wide and varied and is best suited to an inquisitive, tenacious and personable individual, with an equally strong focus on Analytics and Copywriting together with exceptional stakeholder management skills.


The role is based within the Marketing team in Manchester and will be responsible for working across brands, global events, online community and consultancy.



Key Responsibilities:

* Work alongside the content team on the delivery of the content plan and strategy taking specific responsibility for:
* Working with external contributors, industry experts, media partners and hosts to create and re-purpose relevant content in line with business objectives and manage how this is distributed
* Maximising content opportunities across all potential platforms including media partners and other distribution outlets to ensure content is as wide reaching as possible
* Understand our key customers and get to know the content types and messaging required to engage with these groups and ultimately convert into sales.
* Take the lead role in ensuring that effective content distribution plans are put in place for all key content pieces, analysing impact against core business KPIs and making suggestions for improving future results
* Be ready to jump on news as it happens -working out how that news is best used to support brand positioning objectives or to drive relevant event communications
* Write copy for the email newsletters and website articles where appropriate and work with the marketing team to distribute the right content to the right audience groups in order to drive an increase in event registrations.
* Execute, develop and implement a robust communications plan. Ensure all activity is customer focused, is delivered as part of an integrated channel approach (online, offline, live), delivers effective audience reach and achieves company objectives/media coverage & recruitment/brand KPI's.
* To present the business value of content marketing to business people. This means showing both the volume of content marketing KPIs (page views, social shares, etc.) and also the business value of activities
* Take the lead and execute all PR content activities (online, offline and live) working closely with the Content team and other internal team members or agencies where appropriate.
* Ensure all activity is customer/industry insight, and data driven at all times.
* Evaluate customer research, market conditions, industry trends, and competitor data and implement plan alterations as required.
* Effectively collaborate with key internal and external stakeholders and partners.
* Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.











Skills & Experience Required:



* Previous experience of working in a content marketing role
* A knowledge of customer journey mapping, delivering the right content to the right audience personas and utilising the marketing funnel, will be essential.
* Experience and management of content across digital channels
* Excellent copywriting skills across online and offline channels with particular attention to copy that resonates across multiple geographies where English is not necessarily the first language
* Research skills for sourcing relevant content from audiences, insight, networks and industry
* Confidence to build and maintain key relationships with the market
* Knowledge/experience of PPC, social media marketing and SEO and proven experience of using web analytics to understand how to use original content and curated content from the content teams to maximize the reach and potential
* Flexibility to change priorities as and when needed
* Calm under pressure
* Works well within a team

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