Marketing Lead Generation Manager

Up to £40000 per annum + bonus & benefits
11 Apr 2018
09 May 2018
Mal Galuszczynska
Experience Level
Contract Type
Full Time
Reporting directly in to Marketing Director, the successful candidate will take responsibility for generating campaigns, content and tools that increase brand awareness and secure Marketing Qualified Leads (MQLs), and generate opportunities for Sales, Channels & New Business Development Teams. The role will suit someone who is creative with the strong communication skills.

The main objectives of the role include:

* Research - using online sources such as industry sites, Social Listening (LinkedIn, Twitter) and our CRM, you'll find and identify potential leads and opportunities
* Copy creation - Create template based and engagement specific copy that advances prospects through the sales cycle
* Lead nurturing - Keep customers warm and engaged (newsletters, blog, additional content)
* Lead advancing - Move customers forward in the pipeline starting from initial contact to sales demonstration
* Activity co-ordination - Co-ordinate campaigns, demonstrations, sales/marketing material, tools and apps.
* Discovery - Engage with both internal and external customers to ascertain their need and gain their perception on our products and services
* Marketing Toolkit - Develop digital tool-kit and apps to support Sales, Channel & NB teams
* CRM updates - Work in partnership with internal CRM lead and ensure lists are cleansed, up-to date and e-campaigns are GDPR compliant

Your profile:

* Proven experience in full marketing mix role in B2B technology environment
* Solid experience in demand generation activities (online and offline)
* Proactive, ambitious and enthusiastic self-starter
* Experience of tools such as: Google Analytics, MOZ, Eloqua, Hubspot, SharpSpring, Word Press
* Excellent communication skills; with an ability to quickly develop relationships

If you would like to work for the company that believes Marketing, as an integrated corporate function is fundamental to the delivery of the business strategy, then you should apply with your CV.

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