Brand Campaigns Executive

Location
England,Surrey,Guildford
Salary
Negotiable
Posted
11 Apr 2018
Closes
08 May 2018
Ref
13911823/001
Contact
Hannah Denhart
Job Discipline
Campaign Management
Experience Level
Executive
Sectors
Education
Contract Type
Permanent
Hours
Full Time
The Brand Executive will be responsible for supporting the Senior Brand Campaign Manager in all aspects of project management and delivery of brand marketing campaigns. Working across the full marketing mix (digital, print, event and sponsorship, video etc.) to deliver campaigns that drive business awareness.


Client Details

My client is one of the UK's longest established specialist education providers. They have been successfully teaching students for over 150 years with a reputation that precedes them. Now with 10 locations across 7 cities and boasting a TEF Gold award, there are plans to continue to grow and succeed in the Market.


Description

The successful Brand Executive will be responsible for:

* Assisting in the delivery of the annual brand marketing campaign plan that will include multi-platform activities including digital, print, video and events
* The day to day operations of campaign management and maintaining status and evaluation reports
* Delivering and overseeing online and offline brand marketing campaigns according to brief
* Working with the design and content teams when necessary to deliver and engaging content
* Assisting the Senior Manager in the delivery of photographic and film projects
* Project Managing the annual undergraduate and postgraduate campaigns alongside the product team
* Assist in building an active brand ambassador network
* Monitoring, analysing, reviewing and reporting on effectiveness of brand marketing campaigns
* Regularly feedback on insights gained from our campaigns to help drive business decisions in a timely fashion
* Manage the production and ordering of all branded merchandise for internal stakeholders
* Liaise with departments across the business on brand guidelines and brand assets
* Assist in the delivery of the sponsorship and events strategy in line with commercial and brand objectives
* Work collaboratively with internal stakeholders to ensure that all events and sponsorships are well planned and reflect brand values
* Assist the Senior Manager and Events Planner in the delivery of the annual events programme
* Daily scheduling, verifying and updating of all social media channels
* Weekly support of forward planning for all social media channels
* Research potential opportunities and themes occurring e.g. new news or how we can use social media channels such as Snapchat effectively
* Generate brand campaign ideas for all social media channels


Profile

The successful applicant will have:



* A minimum 2 years marketing experience
* Experience of managing successful brand marketing campaigns across within a commercial environment either in-house or at agency
* Good working knowledge of using analytic tools and developing meaningful measurement reports, analysis and actionable recommendations
* Experience of project management
* Good understanding of all marketing channels
* Experience of having co-ordinated photo shoots
* Excellent writing and communication skills
* Creative thinker and team player that can motivate and inspire work of the highest standard
* Highly organised with a can-do attitude
* Highly literate, fluent English speaker with a way with words
* Excellent project management skills required for planning and prioritising own work
* Good understanding of marketing costs and budget management


Job Offer

Competitive salary, holiday and benefits

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