Direct Marketing Manager

Recruiter
Location
England,London,South West London
Salary
£40000 - £45000 per annum
Posted
11 Apr 2018
Closes
09 May 2018
Ref
1629843
Contact
George Elliott
Job Discipline
Direct Marketing
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Direct Marketing Manager

£40k-£45k

Retail

South West London



Are you a direct marketing expert, interested in leading the direct marketing strategy for an iconic British fashion brand? After a huge amount of investment from their investor's, the senior leadership team are looking to grow their marketing function to raise brand awareness, increase customer retention and to create a marketing led and customer centric culture.



As the Direct Marketing Manager, some of your accountabilities will be:



* Develop engaging marketing and product stories to enhance the brand proposition and strategy.
* Design, implement and evolve the communications plan, aligned with commercial objectives.
* Work with the e-commerce Team to integrate print and digital campaigns across all customer touch points.
* On-going analysis of campaign results, tweaking the strategy where necessary.



Skills required:



* Multichannel marketing experience, within a B2C environment.
* Good knowledge of print based marketing, print production, proofing and circulation planning
* Experience of and familiarity of the digital marketing landscape and web
* Strong understanding of data-driven marketing principles and how best to use the company's multichannel customer database.
* Good creative briefing and evaluation skills to drive increasing quality and relevance in all marketing communications.

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