Marketing Executive - Content

Better Placed
£30000 - £35000 per annum + benefits
09 Apr 2018
07 May 2018
Lucy Butterfield
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Marketing and Content Executive

£30,000 - £32,000 per annum


Would you like to be part of the success of a well-established healthcare financing brand's success, bringing to life new and game-changing propositions as they aim to improve the lives and health of multiple generations?

Are you a Content Marketing specialist (emphasis on the "marketing" bit!!), looking to work within a fun and inspirational team?

My client is seeking a talented Marketing and Content Executive with the intuition and maturity to produce creative, yet commercially focused content for a life-shaping proposition in the employee benefits space.

About the role:

* Developing content to support thought leadership, lead nurturing and lead generation.
* Engaging both customers and prospects through compelling and high quality content.
* Managing the distribution of content through social media channels and measuring commercial outcomes.
* Working closely with the wider marketing and social teams to coordinate opportunities to develop awareness of the brand.
* Working closely with the innovation and portfolio teams to develop new content and social campaigns which will resonate with customer and prospects and will inform on new products and services.
* Supporting the Head of Marketing in developing an event and exhibition calendar and managing operational activities.
* Looking for new channels and creative opportunities - or just ways to do things more efficiently.
* Developing a deep understanding of customers and using that knowledge to constantly improve communication and engagement with them.

About you:

* A strong understanding of how to develop social campaigns and marketing strategies, coupled with the proven ability to create powerful content.
* Self-motivated with the ability to excel, innovate and push boundaries.
* A team player, who is able to build a brand's reputation as high-performing, innovative and customer-thinking.
* Able to use own initiative and challenge existing process with a view to driving efficiencies and better commercial outcomes.
* Able to manage a diverse and demanding workload.
* Someone who knows that Content Marketing is not just about creating copy, but how that content is used and re-purposed across all channels to drive real results! You will be able to talk confidently about the tangible commercial outcomes you have delivered.

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