Marketing Executive

Location
England,Buckinghamshire
Salary
Negotiable
Posted
03 Apr 2018
Closes
01 May 2018
Ref
13905043/001
Contact
Simon Plested
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
The Marketing Executive will ensure timely, accurate, effective and successful B2B and B2C campaigns.


Client Details

Global travel brand based in Buckinghamshire that have seen brilliant growth over the past 2 years in particular, with a close team that offer a great working environment.


Description

Trade & Partner Marketing

* The Marketing Executive will brief, execute and evaluate all B2C initiatives and partnership marketing activity on the annual trade marketing plan within agreed timeframes and budget - including social media, email, DM, press, expos, retail collateral/POS and conferences.
* Work with the Trade Marketing Manager and wider Marketing Team to ensure all campaigns and activity are delivered in a joined up and cohesive manner across trade channels
* Set B2B and partner marketing objectives to support commercial targets, analyse results and evaluate performance. Use results to make recommendations to enhance future campaigns and activity
* Work with the internal studio design team and agency partners to produce on-brand collateral as required
* Timely and accurate briefing, proofing and feedback on all partner marketing
* Technical proof for all activity featuring pricing or promotions - checking lead ins, departures, T&C's etc
* Prepare departmental reports, monitor results and provide feedback and learnings to stakeholders
* Budget tracking - monitoring trade spend to ensure return on investment
* Updating trade (retail) partner intranets and trade association websites with specials
* Responsible for promotion of the online training programme
* Work with stakeholders to develop and implement trade social content calendar
* Management of trade website
* Trade CRM/database management

Brand Custodianship

* Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging
* Work closely with all internal and external partners to ensure brand guidelines are interpreted accurately, consistently and adhered to
* Act in advisory role to partners and other departments on brand, look and feel and tone of voice


Profile

* Relevant Marketing qualification and experience in a marketing role.

* Proven track record delivering campaigns on time and to budget across multiple channels. Partner marketing experience preferred.


Job Offer

Competitive salary, 10% bonus and benefits package.

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