Marketing Manager

Marketing Manager

Salary - £58,000

Based North London

About our client:

Home to London's first and most successful designer outlet, a selection of hotels, luxury apartments and acres of public space, this major new creative district is becoming London's latest visitor destination.

About the role: 

You'll be growing the brand profile as an exciting new creative district for London, delivering multi-channel campaigns and enlivenment programmes that drive awareness, visits and perception change.

Key Responsibilities:

• Campaign planning and delivery of multi-channel marketing and communication campaigns across all owned, earned and paid channels;
• Plan and implement influencer and media events including launches, press and FAM trips, activations and working with agencies
• Monitor and evaluate campaign performance (ROI, media and digital performance) to develop and set future campaign KPI's.
• Build and maintain strong relationships with local stakeholders
• Work with PR agency to run a programme of journalist, broadcast and influencer visits and proactively pitch key ideas to generate coverage
• Be the brand guardian, ensuring all brand visual identity is adhered to across all marketing collateral.

About you:

• Experience in planning and delivering integrated marketing campaigns across the full marketing mix including digital, print, social, PR and partnerships.
• An interest and experience in destination branding and place-making strategies through arts and culture
• Ability to communicate clearly and concisely and to adapt tone of voice according to channels and target audiences.
• Experience managing campaign and project budgets, including using financial systems 

Marketing Manager

Salary - £58,000

Based North London