Marketing & Communications Manager

Location
England,London,City of London
Salary
£30000 - £32000 per annum
Posted
28 Mar 2018
Closes
25 Apr 2018
Ref
13904303/001
Contact
Jay Salvemini
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Other
Contract Type
Permanent
Hours
Full Time
The Marketing and Communications Manager will be responsible for the development and delivery of multi-channel campaigns to ensure the ongoing promotion of the organisation's events and development programmes.


Client Details

This exciting membership organisation is a leading professional body for their industry.


Description

* Development and delivery of multi-channel campaigns for the organisation's events, conferences and development programmes to drive registrations and revenue
* Write engaging and persuasive copy for senior management audiences
* Producing and executing segmented email campaigns and direct mail, including a monthly e-newsletter
* Creation of marketing collateral and conference branding
* Managing the organisation's websites and event web pages, including editing blogs and news content, and liaising with a web developer to manage functionality
* Campaign reporting to ensure continual improvements on processes (SEO, Analytics, etc)
* Managing social media accounts to increase engagement and build the organisation's profile
* Managing the design and production of reports/publications to ensure expectations are met, including undertaking basic design work and managing external designers, developers and agencies
* Working with the press office to support in building external relationships and issuing press releases
* Raising the profile of the organisation among its networks by planning and executing a mix of channels including website, network marketing, social media, email communications and growing the database of contacts


Profile

Essential



* Sound experience of developing and delivering multi-channel B2B marketing campaigns
* Understanding of CRM and CMS systems and willingness to develop these skills
* Possess excellent verbal and written communication skills and able to write copy for senior-level B2B audiences
* Experience of managing event marketing budgets and achieving maximum ROI
* Demonstrable experience managing external stakeholders and agencies
* Have excellent organisational and time management skills with an ability to prioritise
* Be able to manage multiple objectives and projects at the same time to meet tight deadlines
* Self-motivated with an ability to use initiative
* Excellent and consistent attention to detail
* A flexible team-player with a can do attitude
* Strong analytical and IT skills





Desirable

* Previous policy/education/membership body experience within a B2B environment
* Experience of dealing with the press and media
* Ability to design collateral using software such as Photo Shop or InDesign


Job Offer

This organisation is looking to offer a salary of between £30,000 and £32,000 depending on experience.

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