Customer Marketing Manager

5 days left

Recruiter
Location
England,London
Salary
£50000 - £63500 per annum + Bonus + Benefits
Posted
27 Mar 2018
Closes
24 Apr 2018
Ref
1630043
Contact
Ronak Patel
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Build a new contact strategy for the business to improve the process for customer leads generated by branches.
* Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value.
* Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting.
* Work with the insurance business unit to create customer centric propositions which deliver increased value for customers.
* Manage a range of internal stakeholders to improve the integration between insurance and other products.
* Manage external agencies to ensure high quality delivery of creative and technical solutions.
* Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships.
* Regularly provide reporting to a range of stakeholders.
* Manage a small team of campaign managers and customer analysts.

Requirements:

* Have a good working knowledge of Salesforce CRM.
* Have undertaken a customer marketing role in a financial services, insurance or other relevant industry.
* Be commercially and customer driven.
* Be able to understand data and be analytically minded.
* Have a track record of implementing successful cross-sell, upsell and retention activities both at a hands on and strategic level.
* UK experience.

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