Retention Marketing Manager

Recruiter
Better Placed
Location
England,Cheshire
Salary
Up to £50000 per annum
Posted
23 Mar 2018
Closes
20 Apr 2018
Ref
25606
Contact
Sarah Johnson
Job Discipline
Campaign Management
Experience Level
Manager
Sectors
Financial
Contract Type
Contract
Hours
Full Time
* Deliver a compelling in life marketing plan which creates strong relationships with customers and drives advocacy
* Understand the market dynamics, insight and current customer needs to drive initiatives which will help us deliver our commercial objectives
* Develop and deliver customer and broker experience strategies which work both directly and via intermediaries working across the individual mortgage business lines to develop synergies and maximise impact
* Develop and implement in life plan and content that positions them as knowledgeable and interested in the Mortgage market, championing products with all relevant target audiences
* Own retention marketing communications from brief through to evaluation
* Develop and implement creative, effective and successful on and off-line campaigns that deliver and grow/retain the right type of brokers and customers against defined targets.
* Working in close collaboration with all key stakeholders to provide insight that leads to better ongoing engagement and in life communications.
* Use rich customer insights to help with developing the product positioning, online content and in life communications
* Develop a customer and broker retention dashboard that demonstrates the effectiveness of marketing activities against targets and KPIs
* Develop strong relationships within the relevant communities, look to exploit opportunities to drive forward customer and broker in life communications
* Work closely with the wider business to enhance the in life customer experience of all customers and brokers
* Stay on top of potential threats and opportunities, gather key market, customer and competitor trends, recommend actions where necessary to ensure product/proposition development
* Identify and promote strategic development opportunities that will leverage the Banks position and drive future revenue growth
* Manage stakeholder engagement brilliantly
* Provide industry knowledge and input across the wider business where appropriate
* To ensure when appropriate risks are escalated to management and ultimately we do the right thing by their customers

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