CRM Executive - Leisure Group

Recruiter
Location
England,London
Salary
£28000 - £35000 per annum + Pension
Posted
22 Mar 2018
Closes
19 Apr 2018
Ref
1629894
Contact
Jamie Lewang
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
CRM Executive role managing national B2C DM campaigns for a well-known British travel group and retailer in West London.

I am looking for a CRM Executive to manage national direct mailing campaigns for a well-known British retailer in West London. You will be responsible for B2C communications that drive customer loyalty and member retention.



Key Responsibilities of the CRM Executive:

* Working with the CRM and Loyalty Manager to deliver offline mailings and scheme benefits
* Leading and managing the current mailing contact strategy
* Creating mailing briefs for content creation and production while working with external agencies
* Foster a close relationship with buyers and merchandising planning teams to identify and select relevant offers for campaigns
* Maintain, develop, and understand the loyalty database and ensure membership issues are efficiently resolved



Key Skills of the CRM Executive:

* Proven experience managing consumer focused offline CRM mailings
* Appreciation of data, segmentation and targeting strategies
* Good copy and verbal skills
* Retail marketing experience preferred
* IDM qualification preferred



Do you have a passion for direct marketing and data and want to work with a well-known, national retailer? Please apply and we will be in touch!

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