Acquisition Marketing Manager

£50000 - £70000 per annum + Bonus + Benefits
12 Mar 2018
09 Apr 2018
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time

* Driving the card acquisition strategies for two of our core proprietary portfolios
* Design and delivery of multimillion pound cross channel campaigns in collaboration with the wider channel owners across the Acquisition team
* Developing and establishing new innovative acquisition channels to fuel future growth
* Monitoring and analysing campaign performance - reporting on results, understanding dynamics and developing strategies to optimize acquisition strategy accordingly
* Establishing alignment with local and central brand, product and benefits teams to refine acquisition targeting / messaging, maximizing brand activity to support acquisition
* Leading and developing a team of 1 Marketing Executive
* Management of both campaign and overall team budgets - including submitting investment requests / forecasts and ensuring that all funding is managed, tracked and utilized


* Strong Marketing and Communications pedigree either in an advertising agency setting, or within an external facing marketing team.
* Proven experience managing broadcast ATL channels (including Out of Home, TV and Digital) and commissioning and delivering impactful marketing creative.
* Demonstrated ability to develop strategic insights and translate them into actionable marketing briefs
* Pronounced ability to drive innovation and seek out new opportunities for growth, coupled with solid experience of driving results across a number of complex projects.
* Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform planning.
* Strong relationship management skills across American Express as well as with external stakeholders and agencies
* Ability to work within a fast paced and deadline driven environment - but one that is very structured with essential brand and compliance processes to be adhered to

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