Retail Marketing Local Campaign Manager

Recruiter
EMR
Location
England,London,City of London
Salary
£50000 - £55000 per annum + Car + Bonus + Benefits
Posted
02 Mar 2018
Closes
30 Mar 2018
Ref
1629773
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Be a key member of the network transformation delivery project teams, with specific accountability to bring the customer opportunity and strategy to life to deliver a successful and tested migration model for branch location changes
* Be the "voice of the customer" within the project team driving for agreed customer outcomes
* Provide clear direction and roadmap for customer facing 360 communications to ensure the project is a success and delivers against agreed business metrics
* Develop and execute marketing communications materials to support branch changes
* Build a customer communications campaign
* Define clear customer KPIs / targets for the project with a clear view of how the marketing communications campaign will deliver against these objectives
* Manage the implementation, tracking and measurement of the marketing communications activity (incl ROI) and campaigns that support branch openings
* Continually seek to improve campaign performance based on learnings
* Brief and oversee marketing activity to external agencies and / or internal studio
* Manage project budgets report any budget savings/overspends
* Ensure brand identity is adhered to in all campaigns
* Ensure accuracy of all content, regulatory compliance and manage the approval process
* Review shopping centre marketing. Evaluate relevance, value and reach

Requirements:

* Experienced marketing communications professional with track record of delivery in a regulated environment (ideally retail financial services) however, broad retail experience would also be considered
* Strong track record of developing and delivering clear customer-led product strategies and compelling communications campaigns that have driven growth
* Experience of working within a matrix organization and managing multiple senior stakeholders
* Strong experience of managing multiple agencies
* Track record in writing compelling briefs that have resulted in effective, growth-driving campaigns
* Strong, data-led marketing experience (Customer)
* Budget management, project management and campaign evaluation

Similar jobs

More searches like this

Similar jobs