Head of Marketing

Location
England,West Midlands,Birmingham
Salary
£37000 - £42000 per annum
Posted
21 Feb 2018
Closes
21 Mar 2018
Ref
13899277/001
Contact
Lucy Powell
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Charities
Contract Type
Temporary
Hours
Full Time
The Head of Marketing (maternity cover) leads and oversees the marketing team in the delivery and evaluation of



successful marketing strategies.


Client Details

Charity / The Arts / Destination organisation in the West Midlands


Description

* Devising and monitoring marketing strategies within defined budgets to achieve financial and audience

targets.

* Running a team of five

* Developing marketing plans for show campaigns

* Ensuring efficient budgetary management, implementation and reporting.

* Contributing to pricing and on-sale schedules; driving revenue management to maximise yields

* Ensuring a strong digital presence across all relevant online channels and platforms is effective, salesfocused

and well monitored

* Managing the activities and functions of the Marketing team, and contributing to performance reviews.

* Overseeing strategic and practical delivery and evaluation of the wider Audience Development plan.

* Ensuring the Data Protection Act and any GDPR changes are fully respected and understood by all

marketing teams.


Profile

* Demonstrated experience of marketing at a senior level in arts, entertainments or attractions achieving ambitious financial targets.

* Experience of leading and motivating teams and evaluating performance.

* Relevant experience in budgetary management, pricing and forecasting.

* Strong reporting and analysis skills.

* Experience of managing and briefing suppliers/agencies, and negotiating deals and contracts.

* Experience of creative project management, sometimes complex and conflicting, in a high pressure environment to strict deadlines and successful completion.


Job Offer

12 month fixed term contract

£37,000 to £42,000

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