Senior CRM Marketing Manager

Help maximise member retention and the acquisition of new members, enabling the business to achieve its member base targets and ultimately its financial goals


Client Details

high profile membership


Description

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* Manage all CRM functions, building the business's overall customer management systems and capability, to provide excellent customer experience and data-capture across all touch-points of the business.
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Define our social media marketing strategy and ensuring that we utilise each channel effectively; in particular LinkedIn, Facebook and Twitter. Providing global oversight and delivery and supporting our regional offices for local delivery



Manage all aspects of campaign set up and execution to ensure on-time delivery with performance measurements as an integral part to ensure continual improvement, with clear communication to the business

* Day to day operational lead for the marketing team, including ownership of the Communications Calendar



Perform other duties as assigned by the Marketing Director.


Profile

* Degree in Marketing, Economics, Finance, Business Administration, Information Technology, or other related field.







* Have a clear understanding of the CRM campaign life cycles including conceptualisation, planning, monitoring, reporting, post-campaign analysis, and application of solutions.







* Have an understanding of consumer tools and targeting systems, knowledge of CRM systems and data in offline channels, including call centres, direct and events.





* Must be experienced in budget development and creating high quality reports and documentation for both internal and external audiences in an attempt to further enhance CRM efforts.


Job Offer

55000 TO 65000