Senior CRM Marketing Manager

£59000 - £65000 per annum
20 Feb 2018
20 Mar 2018
Vicky Crutchley
Job Discipline
Data & CRM
Experience Level
Public Sector
Contract Type
Full Time
Help maximise member retention and the acquisition of new members, enabling the business to achieve its member base targets and ultimately its financial goals

Client Details

high profile membership



* Manage all CRM functions, building the business's overall customer management systems and capability, to provide excellent customer experience and data-capture across all touch-points of the business.

Define our social media marketing strategy and ensuring that we utilise each channel effectively; in particular LinkedIn, Facebook and Twitter. Providing global oversight and delivery and supporting our regional offices for local delivery

Manage all aspects of campaign set up and execution to ensure on-time delivery with performance measurements as an integral part to ensure continual improvement, with clear communication to the business

* Day to day operational lead for the marketing team, including ownership of the Communications Calendar

Perform other duties as assigned by the Marketing Director.


* Degree in Marketing, Economics, Finance, Business Administration, Information Technology, or other related field.

* Have a clear understanding of the CRM campaign life cycles including conceptualisation, planning, monitoring, reporting, post-campaign analysis, and application of solutions.

* Have an understanding of consumer tools and targeting systems, knowledge of CRM systems and data in offline channels, including call centres, direct and events.

* Must be experienced in budget development and creating high quality reports and documentation for both internal and external audiences in an attempt to further enhance CRM efforts.

Job Offer

55000 TO 65000

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