Head of Acquisition - PPC, SEO, Display and Affiliates

Recruiter
EMR
Location
England,London
Salary
£50000 - £65000 per annum
Posted
15 Feb 2018
Closes
15 Mar 2018
Ref
1629873
Contact
Clare Humphreys
Job Discipline
Digital
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
A highly recognisable brand within banking is looking for an inspiring individual that has a deep understanding of Search (PPC and SEO) as well as Affiliates.

You will be managing a team of 3, so you won't need to be too hands on but you will have a strong technical understanding to provide clear direction.

RESPONSIBILITIES

* Help to create and implement the marketing digital acquisition strategy
* Through the use of data, identify and develop a search and affiliates strategies.
* Adopt a lateral approach to acquisition by working across product / channel / audience to identify the most cost efficient ways to deploy budget
* Oversee, and be ultimately responsible for the delivery of all digital activity across PPC, SEO and Affiliates
* Work closely with our media agency and insight teams to continually optimise channel performance and drive down CPAs
* Monitor and optimise budget spend, KPIs and ROI
* Identify new routes to market through a detailed test plan to broaden digital channel usage
* Work with in-house editorial team to deliver on-site content that fully supports our SEO strategy
* Work closely with the other digital teams to design and implement quarterly marketing plans which utilise a full-funnel digital marketing approach to acquisition
* Lead the search and affiliates team to deliver a high performing and motivated team

EXPERIENCE

* Either agency, or client-side background.
* Digital Marketing experience across: Search (PPC & SEO), affiliates and display
* Previously line management experience.
* Highly numerical and data focused
* B2B experience preferred
* Good interpersonal skills as the team is very friendly

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