Customer Lifecycle Customer Manager

England,London,City of London
£40000 - £50000 per annum + Bonus & benefits
15 Feb 2018
15 Mar 2018
Jwan Kattan
Job Discipline
Direct Marketing
Experience Level
Contract Type
Full Time
Customer Lifecycle Marketing Manager

Working for a global and innovative financial services/fintech organisation, you will be customer focused, create strategy and deliver first class customer experience. Based in central London, you will develop and project manage the execution of multi-channel contact strategies for the customer segments that enhance spend and maximize customer life stage migration.

Your responsibilities are:

* Develop and project manage the roll out of multi-channel contact strategies that optimize spend and maximize customer life stage migration
* Own planning, deployment and business readiness processes for CRM campaign portfolio.
* Implement best practice for email, SMS and mobile app to maximize ROI.
* Provide input for building strategy around the email, DM, and SMS approach
* Continuously test new targeting approaches to advance learning and results.
* Communicate customer insights, campaign results and CRM roadmap to countries.
* Work closely with data scientists and data engineers to create data products customers will love.
* Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training
* When dealing with all customers, clients or colleagues ensure that we provide a clear, fair and consistent high quality service that presents a professional and positive image of the organisation
* Take all reasonable steps to ensure appropriate confidentiality
* Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role


* 3 - 5 years of experience in CRM/Direct Marketing/Database Marketing with a track record of delivering measurable results.
* Experience with Campaign Management tools such as Urban airship, Appboy or other E-CRM platforms.
* In-depth experience in contact strategy, test design, program analysis, and CRM system deployment.
* Good understanding of targeting models and customer segmentation.
* Strong project management skills
* Excellent written and verbal communication
* Proven track record of working within a geographically dispersed, multi-functional team.
* Experience building and delivering presentations at an Executive level.
* Ability to work within a fast paced innovative environment
* Self-motivated and driven; able to act on own initiative
* Experience of working in fintech or a start-up environment
* Financial derivatives / online trading marketing experience would be advantageous
* Customer lifecycle (retention, loyalty) experience
* Experience of working in a multi-region matrix environment

You will be joining a growing and forward thinking brand that offers career progression and growth. If the above sounds like you, we'd love to hear from you.

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