MI Analyst - Digital

Location
Leeds
Salary
£25000 - £40000 per annum, Benefits: Excellent benefits and bonus
Posted
15 Feb 2018
Closes
15 Mar 2018
Ref
JV/11252B
Contact
Jonathan Voss
Job Discipline
Data & CRM, Digital, Insight
Experience Level
Analyst
Contract Type
Permanent
Hours
Full Time
Our client is a leading digital brand, based in Leeds. They have experienced considerable growth over recent years, and now have a new requirement for an experienced MI Analyst to join their team.

Your role will focus heavily on the customer journey, monitoring the websites’ performance to evaluate the effectiveness of marketing campaigns. You will have a talent for spotting trends, through monitoring customer behaviour and reporting on traffic and conversion. This will be in addition to keeping up to date with competitors’ behaviour.

You will have the ability to translate your analysis into actionable insight, which you will feed back to the wider marketing team and a number of other stakeholders. Through presentation of your findings, you will plan and recommend new strategies to test and improve future campaign activity.

The successful candidate must be driven and will thrive in a fast paced environment.

Essential:

- Must have advanced MS Excel skills
- Ideally have exeprience of SQL, Tableau or Quikview
- Having some experience using web analytics tools (ideally Google Analytics and/or Adobe) would be beneficial.

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