Head of Social Media – Leading on-line brand

Location
Central London or Dublin, Ireland
Salary
£55K-£70K + Strong Bonus + Benefits
Posted
09 Feb 2018
Closes
09 Mar 2018
Ref
TL884606
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time

Head of Social Media – Leading on-line brand
Leading FTSE 50 Company
£55K-£70K + Strong Bonus + Benefits
Central London or Dublin, Ireland
TL884606

Exceptional marketer with real expertise in using social media to build big and powerful brands needed NOW for this fantastic, high-priority role with a hugely successful and entrepreneurial player in the gaming arena. This is a role for someone with a sharp creative mind, strong analytical & data skills, commercial savvy and real passion and drive; someone who will lead a team of 3 and deliver a clear vision and brand strategy, executed with hands-on visual and written activity to cut through a fiercely competitive market place.  Already a major on-line brand with many 1,000s of users, the challenge here is to step change the trajectory to become a more engaging and significant brand on key social channels.  Client-side or Agency experience.

Our client is a fast-paced entrepreneurial powerhouse of a business that is growing rapidly in the UK and internationally with a major on-line presence.  One of the FTSE 50 names, the company’s brands are seen as some of the most distinctive consumer brands in Europe, spending hundreds of millions on marketing every year; a business that has been a pioneer in its sector and engages with millions of consumers every day.

Key Responsibilities

  • Build and manage the brand’s social media profiles and presence, including Facebook, Twitter, Instagram and other relevant social channels to grow the profiles and build a more engaged audience.
  • Manage the social media team & be hands on with content posting by creating editorial calendars and monthly social media measurement insights to brief in new campaign.
  • Producing engaging social campaigns relating to always on sporting moments & big events including real-time content creation.
  • Working closely with the Sponsorship & PR team to leverage partnership assets with major sports teams and personalities, creating bespoke campaigns across social channels.
  • Establish how to bring ATL brand campaigns through the line effectively for social media and set realistic and achievable targets of what social media content can deliver.
  • Continually improve performance and address changing business conditions including monitoring and reporting on competitor activity.

Skills Checklist

  • Social Media brand expert and creative thinker with the experience and understanding of how to build a fantastic social media brand and best practices to do so.
  • Data driven marketer with a sense of the intangible: Marketer that knows pay back is important and the driver of future budget but sees that growth requires more than just delivering stable ROI.
  • Highly effective leader of teams with a track record of selecting, motivating and developing a high-performing team.  Disciplined about managing performance of the team and not afraid to make tough decisions on people.
  • Strong personal leadership style with exceptional functional competence and confidence, deivered at pace in a low-ego, collaborative and highly engaging manner.
  • Flexible and versatile; able to adapt to a changing environment and tactics.

If you are up to this challenge, talk to us now.  This is one of those rare opportunities to bring your skills, experience and energies to a uniquely exciting and challenging operating culture in which you will be able to make a lasting impact on a business that celebrates success.  If you would like to discuss this role, please contact Adam Tarsh ASAP.  adam@tarshpartnership.co.uk

 

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