Marketing Manager

JAKKS Pacific
Bracknell, Berkshire
06 Dec 2017
03 Jan 2018
Job Discipline
Experience Level
Contract Type
Full Time

EMEA Marketing Manager – Bracknell 

A global toy manufacturer and award-winning character licensee. JAKKS Pacific’s diverse range encompasses many categories including dolls, role play, dress up, ride on vehicles and action figures. A company with winning franchises such as Disney Princess, Frozen, Star Wars and Incredibles 2!

  • Disseminate real time updates on all product lines including product decks, line plans and marketing plans ensuring no communication gaps between US head office and International teams.
  • Drive localisation of global marketing plans, with core Objectives and Strategy planning and retail activation.
  • Partner with SVP Retail Activation to support account-specific needs including development of exclusives, consumer insights and marketing support
  • Lead initial pitch on new brand introductions/support ongoing trade presentations
  • Assist with International pitches to secure EMEA-specific licenses
  • Maintain active understanding of local and regional market/account needs
  • Manage regional budgets, to include trade marketing, digital, PR and above the line spend.
  • Partner with country leads to build forecasts and drive product through retail with a true call to action.
  • Manage weekly Sales Team calls and Quarterly Business Planning meetings with Licensor and Country teams
  • Plan weekly business development agenda with Licensor Regional and Country teams
  • Maintain proactive day-to-day communication with Licensor Regional and Country teams and JAKKS Sales Team

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