Marketing Manager

Recruiter
Location
Bracknell, Berkshire
Salary
Competitive
Posted
06 Dec 2017
Closes
03 Jan 2018
Job Discipline
Sales
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time

EMEA Marketing Manager – Bracknell 

A global toy manufacturer and award-winning character licensee. JAKKS Pacific’s diverse range encompasses many categories including dolls, role play, dress up, ride on vehicles and action figures. A company with winning franchises such as Disney Princess, Frozen, Star Wars and Incredibles 2!

  • Disseminate real time updates on all product lines including product decks, line plans and marketing plans ensuring no communication gaps between US head office and International teams.
  • Drive localisation of global marketing plans, with core Objectives and Strategy planning and retail activation.
  • Partner with SVP Retail Activation to support account-specific needs including development of exclusives, consumer insights and marketing support
  • Lead initial pitch on new brand introductions/support ongoing trade presentations
  • Assist with International pitches to secure EMEA-specific licenses
  • Maintain active understanding of local and regional market/account needs
  • Manage regional budgets, to include trade marketing, digital, PR and above the line spend.
  • Partner with country leads to build forecasts and drive product through retail with a true call to action.
  • Manage weekly Sales Team calls and Quarterly Business Planning meetings with Licensor and Country teams
  • Plan weekly business development agenda with Licensor Regional and Country teams
  • Maintain proactive day-to-day communication with Licensor Regional and Country teams and JAKKS Sales Team

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