Customer Strategy & Planning Manager

Recruiter
Location
England,London
Salary
£65000 - £80000 per annum + Bonus + Benefits
Posted
12 Oct 2017
Closes
09 Nov 2017
Ref
1629353
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Support the creation of appropriate frameworks for marketing initiatives to act as guidelines for customer, proposition and market development
* Work in close collaboration with commercial colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan for the UK business
* Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation
* Regularly review customer metrics and propose recommendations for action in relation to key indicators from the insight
* Ensure the development of a robust customer fact base with a clear focus on market intelligence, consumer trends, customer behaviours, regulatory environment etc
* Regularly review the marketing strategy and operational plans in terms of progress of implementation and prepare appropriate reporting internally
* Act as the lead on the use of market based consumer segmentation to support the identification of key design targets for the business to seize optimal and profitable growth opportunities
* With commercial and marketing teams support the ongoing refinement and development of the product line strategy aligned to our segmentation to establish a framework for proposition development and innovation going forward
* As required ensure full support is offered to commercial teams in the creation of new market strategies, products and positioning in the marketplace helping to drive this process through robust and powerful use of insight

Requirements:

* Experience of building new and embedding new processes / frameworks
* Ideally B2C financial services experience or experience in a regulated environment
* Degree Qualified
* Good stakeholder management skills
* Relevant experience in social /digital marketing and communications
* Very strong customer focus and good attention to detail

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