Digital Marketing Officer (Email)

Dundee, Dundee City
£25,728 - £31,604
12 Oct 2017
23 Oct 2017
Job Discipline
Digital, Marketing (General)
Experience Level
Contract Type
Full Time

Digital Marketing Officer (Email)
Directorate of External Relations (Marketing & Communications) 
Grade 6 (£25,728 - £31,604)

The University of Dundee, a world top 200 university, has ambitious student recruitment targets from both international and home markets. Our marketing team is critical to the delivery of these targets and we are therefore broadening our digital and content marketing capabilities with the appointment of two new posts to support new customer acquisition and retention.

The aim of this role is to develop creative automated email marketing campaigns that drive engagement, build communities, raise awareness and deliver return on investment. These will have a strong focus on international markets.

The Marketing team manages channels to promote the University to prospective students and other key stakeholders. It leads on reputational marketing campaigns, particularly on lead generation and conversion, and develops content for use across all channels, including digital, social media and print.

It sits within the Directorate of External Relations, which also includes student recruitment and admissions, press and media relations, internal communications, alumni and development, web services, creative services and events and public engagement. The aim of the Directorate is to enhance the reputation of the University through effective engagement with a wide range of stakeholders, external and internal, and thus support income generation.

For further information or to apply for this position, please click the Apply button. 
Closing Date:  23 October 2017

The University of Dundee is a diverse community and is committed to equality of opportunity for all by providing a supportive, flexible and inclusive working environment.  We have family friendly policies (including flexible working and childcare vouchers), staff groups for LGBT and BME; and prayer room facilities.
The University of Dundee has received the Athena SWAN Bronze Award (Athena Swan) which recognises the promotion of gender equality and has made further commitment to advancing inclusive culture which supports and encourages all under-represented groups.
The University of Dundee is a Scottish Registered Charity, No. SC015096.