We believe that Alexandra Park and Palace is special – it is one of the only surviving purpose-built Victorian entertainment venues in the UK. It has a rare combination of historic assets in an urban setting including 196 acres of parkland and from 2018 the reopening of some of the most significant historic spaces including the original Victorian Theatre. Alongside this sits a thriving events programme, featuring an eclectic mix of live music, sport, cultural and leisure events which welcomes over 750,000 people to more than 250 live events.
This is a fantastic opportunity for an experienced marketing manager to join an exceptional organisation. The role will be to develop and implement strategic marketing campaigns to support our growing events calendar, the on-site leisure facilities and the re-opening of the Victorian Theatre and East Court. You will have at least 4 years' experience in marketing communications as well as extensive experience managing marketing campaigns across all channels.
Overall job purpose
To support with all marketing and communications functions across the business with emphasis on communicating Alexandra Park and Palace’s vision and values across all stakeholder groups.
Key internal relationships
The post holder will need to establish and maintain effective and collaborative relationships across the organisation.
- Manage and develop full service marketing plans in line with objectives set by the Head of Marketing, measuring ROI for all activity and report back monthly on campaign performance against KPI’s- 25
- Line manage the Marketing Executive providing clear direction, management and support to achieve their aims and objectives- 15%
- Lead on venue B2B marketing activity to increase brand awareness and generate interest across corporate business- 15%
- Manage the production and distribution of Alexandra Palace’s marketing materials ensuring the presentation of a consistent brand message across all communications- 10%
- Brief and work with agencies and designers where required to deliver marketing activities- 10%
- To be responsible for Alexandra Palace’s online marketing activity ensuring that web content and 3rd party websites provide up to date and accurate information- 10%
- Manage client marketing requirements with support from the Marketing Executive. Activities include but are not limited to: pre-event promotion, event day branding and activation, and post event review- 10%
- Oversee the delivery of event day marketing ensuring that customer service teams, AP promotions, social media updates and internal liaison are managed effectively- 5%
Education / Qualifications / Memberships
Extensive experience in the hospitality, entertainment, leisure or live event industry in a similar role
Experience of line managing direct reports
Experience of working directly with clients and stakeholders
Experience of creating and managing marketing campaigns
Experience of managing social media
Skills and Knowledge
Excellent written English with the ability to write copy, edit and proof read
Ability to build and develop good working relationships across all stakeholder groups
Highly customer focussed
Good organisation skills with the ability to prioritise a busy workload
A thorough understanding of marketing and communications practice and principles
Knowledge of print design and production
Available to work some unsocial hours including bank holidays and weekends
Degree in Marketing or equivalent qualification
CIM qualification or equivalent
Experience of working in a high profile venue
Experience of negotiating with suppliers
Experience of managing high profile and / or national campaigns
Budget management experience
Effective analytical and numerical skills including the ability to work with statistical information
Understanding of the leisure, entertainment, events and heritage sectors
An understanding of marketing strategy and planning
Knowledge of successful online marketing activity including social and mobile media
Budget administrator - The post holder is responsible for financial administration tasks such as raising purchase orders, following set processes and procedures within organisational timescales.
People management responsibilities
Line management responsibility for the Marketing Executive
This is a full time, permanent position working 37.5 hours per week on average.
The salary is £30,000 - £35,000 per annum depending on experience.
Working at Alexandra Palace
Employee benefits include:
Annual leave paid entitlement is 28 days in a full year plus bank holiday
In addition to general annual leave, the company gives 4 extra bonus days which are usually fixed during the Christmas period
2 x your gross salary
We offer free parking on site for staff and take part in a ‘Cycle to Work’ scheme which enables you to enjoy tax benefits when purchasing a bicycle for home to work commuting
We run an approved childcare voucher scheme which offers income tax and National Insurance contribution savings when paying for child care with a registered nursery or childminder
Time off in lieu
Under certain circumstances you will be entitles to take time off in lieu when you are required to work overtime
Staff receive a discount in the Phoenix Bar and Kitchen and Ice Café upon production of their staff passes
Staff can elect to be entered into a lottery for free tickets to event where these are provided to us free of charge by the Organiser
You have access to the Employee Assistance Programme, a free, confidential 24-hour counselling and advisory service
As part of our annual training plan, we offer training to staff in line with identified training needs and business priorities
Staff with more than 3 years’ service may apply to take an unpaid sabbatical of up to 3 months
How to Apply
To apply for the position of Marketing Manager please submit your CV and a Cover letter outlining how you meet the specifications of the role to firstname.lastname@example.org
The deadline for applications is 5pm Friday 3rd November 2017
Interviews are expected to take place towards the end of November
Please note that due to the volume of applications we are unable to offer feedback to those not shortlisted for interview.
THANK YOU FOR YOUR INTEREST IN ALEXANDRA PARK AND PALACE