Brand Strategy Manager

The Tarsh Partnership
06 Oct 2017
03 Nov 2017
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time

Brand Strategy Manager


Home Counties



Is brand strategy your thing? This is an exceptional role for someone with a strong track record of delivering strategic initiatives in a consumer brand environment. 

Reporting to the Head of Brand, you will be responsible for the development and implementation of a new Brand strategy that will help us achieve our ambition of doubling the size of our business and becoming the best loved brand in our market

Specifics will include:

• Driving branding theory and practice to achieve disruption within the industry and deliver true differentiation versus the competition

• Developing a robust master brand strategy and a consistent and effective brand story 

• Working cross functionally to facilitate and support the delivery of the master brand story across all brand communications

• Work collaboratively with the strategy and insights team to monitor brand tracking and interpret insights to inform and refine long term brand strategy

• Directly involved in the creation of long term brand strategy, responsible for the positioning and creation of new brands and brand identity to unlock opportunities within new segments and deliver growth

• Management of the overall brand portfolio architecture, including brand principles, brand values and purpose, and strengthening core brand identity

Skills checklist

• Experience in a ‘pure’ brand strategy role, in a consumer brand environment 

• Strong strategic and critical thinking skills with the ability to simplify complex problems into clear and actionable strategic recommendations

• Established research and analysis skills, able to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments

• Exceptional project management skills

• Good people and team skills – negotiation and influencing skills are critical to success

• Commercially savvy, able to apply understanding of the business environment and objectives to develop solutions 

The company

Telecoms business with big ambitions to be the best loved brand

The Tarsh Partnership is committed to finding the right roles for talented candidates.  We are a leading name in marketing recruitment.  We have significant experience in marketing recruitment working with brand management, communications, category management and insight/research specialists.  If you would like to discuss this role, or any other roles that might be suitable, please email or call one of the team. If you don’t feel this role is quite right for you but think you know someone who might be suitable do please pass this advert on. We do offer a recommend a friend scheme and you could receive £200 of John Lewis vouchers should your recommended friend be offered and accept the role.  Email:

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