Are you a creative and confident marketing manager who has experience in Marketing targets, business development and growth?
Do you have excellent communication and able to build strong relationships across all departments to successfully implement marketing strategies?
Have you got strong branding knowledge and proven track record of successful lead generation campaigns, alongside multi-channel budget responsibilities?
As the Marketing Director you have a critical role in the development of brand strategy, taking overall accountability for the development, maintenance and growth of the brand portfolio and is also responsible for all brand and marketing propositions. You will also be responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, revenue forecasts and ROI) for all new revenue generation initiatives and campaigns (via all offline and offline marketing channels), whilst supporting the on-going strategy for existing revenue generation initiatives (including existing students).
You will work with the CMO and HB&M to agree lead and revenue generation targets by brand / product; and report on the performance of the Marketing Teams (Affiliate, Digital, Offline and Social) as well as working with the Direct Sales Teams against such agreed targets. This means developing a comprehensive and aligned strategic Marketing Plan, and implement such Marketing Plans with the support of the HOB&M, CMO and relevant brand team(s) across all marketing channels.
You will develop, report and manage a pipeline of opportunities in accordance with the marketing growth strategy and liaise with all relevant stakeholders and marketing team(s) to ensure that all marketing activities are carried out and all deadlines are met, aligned with the budget and lead targets as well as with any and all agreed SLA’s and KPI’s and in accordance with brand requirements. You will also ensure accurate and standardized reporting is carried out and will develop and maintain relationships with internal stakeholders to ensure their appropriate involvement during each stage of the marketing process as well as identify, agree and implement an integrated marketing plan to foster an effective marketing approach.
To apply, please click on the Apply button and send an up to date copy of your CV and Covering Letter stating out clearly how you meet the essential requirements.
Please note: Candidates must have the right to work in the UK. Only applicants shortlisted for interview will be contacted.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.