Digital Marketing Analyst

England,West Yorkshire,Leeds
£35000 - £45000 per annum
29 Sep 2017
27 Oct 2017
David Hickling
Job Discipline
Experience Level
Contract Type
Full Time
Better Placed are delighted to be working with a leading services provider based in the heart of Leeds city centre, due to consistent growth over the last 2 years they are on the look out for an experienced Digital Analyst to help optimise the effectiveness of their Digital Campaigns. This role is suited to an experienced digital marketing analyst with particular strengths across 'Google Analytics'.

Key Responsibilities Include:

* Co-ordinating proper integration and tagging with Google Analytics and Tag Manager across the websites and digital communications
* Designing and developing key reports around performance for the Digital team and broader Stakeholder group
* Help inform/prioritise our continuous improvement roadmap, through customer behaviours, competitor analysis and industry benchmarking
* Collaborate with our Developer and Project teams to ensure analytics are implemented following best practices and standards
* Inform the test and learn program, by highlighting areas of improvement through analysis of existing journeys and data
* Support the Digital team and the wider l team with ad-hoc reporting requests
* Assist with Google Analytics training across the business
* Digital champion, helping colleagues understand the benefits digital offers

You'll need to evidence the following skills and experience:

* Expert in reporting & analysis in line with business strategy, using Google Analytics (GA)
* Ability to set up and configure custom variables, goals, segments and other configuration types in GA
* Able to test and optimise journeys, using tools like Optimizely, Adobe Target, Google Experiments
* Website behaviour insights reporting, able to understand not just what happened but why
* Strong analytical and problem-solving skills

This is an extremely exciting role with a company that are experiencing fantastic growth. If you are a Yorkshire based digital analyst with 2/3 years of Google analytics expertise then please get in touch to find out more.

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