2x Assistant Trade Marketing Manager (FTC) Home Entertainment

£30000 - £35000 per annum + Bonus, Holiday
27 Sep 2017
18 Oct 2017
Christopher Arbid
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Assistant Trade Marketing Manager, 2-3 years previous experience in a channel/trade/customer marketing role within Consumer, Retail or FMCG

Client Details

My client is a global consumer electronics firm based in Surrey


1. Development of Trade Marketing Account Plans alongside Sales Managers

Work alongside National Account Managers to develop effective annual Sales in and Sales out plans for a number of key customers/channels which deliver our commercial and brand targets.

Regular updating of Account plans with course corrections when necessary

Maintain a good understanding and record of the objectives, strategies and key areas of focus for all accounts

Keep the rest of the business informed of all key account specific initiatives, strategies and sale and marketing areas of focus

Develop consumer market campaigns that deliver all "above the line & through the line" collateral for Home Entertainment and set the tonality & messaging for the UK & Ireland as a whole.

2. Development and execution of Key Sales Drivers

Develop and implement the following Sales Drivers which optimise the performance of our business in each account:

Robust sell in decks with rationale for all product, pricing, promotional recommendations

Sales out initiatives such as consumer promotions, competitions etc

Participation in account specific initiatives - including the robust assessment of all opportunities

In store visibility in line with brand and shopper marketing global guidelines, working with HQ and local agencies to deliver projects on time and to budget

Online presence across all products gaining fair share of voice, with relevant content

Staff incentives and engagement programmes

Marcomms and cooperative advertising investment

3. Penetration and relationship building within key accounts

Ensure consistent, high quality and timely communication is managed between LG UK and each key account

Identify key stakeholders and build positive relationships which deliver mutual benefit

Maintain a good understanding of roles, responsibilities and key contacts within each account and know how all account contacts interact and how decisions are made.

Put in place an appropriate level of customer facing meetings which allows us to maintain relationships at all levels of the customers structure.

Manage multiple agency relationships to deliver the most effective creative campaigns.

4. Market Understanding and insight

Work with Research and Insights team to maintain a high level of understanding of the UK Home Entertainment market, its key trends, our performance vs our competition and the performance of each key account

Monitor performance impact of all key initiatives and evaluate all major activity to ensure that we understand effectiveness, ROI and efficiency of all investment

Regularly update customers on latest market data and our interpretation of key trends and opportunities


Trade Marketing Executive/Assistant Trade Marketing Manager, 2-3 years previous experience in a channel/trade/customer marketing role within Consumer, Retail or FMCG

Job Offer

2x Assistant Trade Marketing Manager opportunities (6 - 12 months fixed term contract)

Up to 35k plus performance bonus

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