Regional Marketing Manager
This well-known food retailer is looking for an experienced regional marketing specialist to join the team to develop and implement local marketing programmes and be an integral part of enhancing the way we communicate with customers locally.
Ideally you will have multi-site retail experience and have worked at translating national campaign to a regional level and down to a local store by store level for example new store openings and store refurbs.
You will manage all of the in-restaurant marketing activity to drive brand awareness, consideration and customer experience and therefore repeat visits and recommendation.
Using strategic restaurant segmentation you will identify new opportunities to drive the business forwards through specific marketing plans tailored to prioritised restaurants, and identify the best comms channels appropriate for local activations - across PR, email, web and social.
A big part of the role will be analysing campaign success and deliver insights from these to form recommendations for future marketing strategies.
The role is quite autonomous and you will be out on the road the majority of the time, visiting regions and stores and building relationships at a local level and also being able to share success stories and recommendations back to head office.
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