Marketing Manager

3 days left

Recruiter
Location
England,London,City of London
Salary
£35000 - £40000 per annum
Posted
22 Sep 2017
Closes
20 Oct 2017
Ref
1629272
Contact
George Elliott
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Interested in taking a lead marketing role within one of the UK's best known travel brands? This multi-brand business is seeking an experienced multi-channel marketer to get under the skin of all of their brands and provide strategic marketing support to all relevant stakeholders.



The role:

* Take a lead on the annual planning cycle with all brands, setting objectives and marketing KPIs for the year.
* Working with all brands on marketing and campaign activity across ATL, Customer Experience and Digital.
* Work with the eCRM Manager to drive and develop the group eCRM strategy
* Develop the agenda, organise speakers and write materials for regular best practice sharing forums and quarterly training and development sessions for marketing teams
* Organise the annual group marketing conference
* Use data about our customers combined with market research to create a deeper understanding of audience needs
* Provide support for digital projects such as apps and new websites
* Act as the point of contact for all agencies - data, media, web development and others



The person:

* 3+ years of relevant B2C marketing experience, in either an agency or client side role.
* Strong understanding and practical experience of delivering digital channels
* Have a proven track record in building brand awareness and identifying new responsive audiences
* Experience of working with multiple stakeholders, especially in an influencer role
* Experience of developing commercial opportunities and partnerships
* Understanding core CRM principles and customer segmentation
* Strong project management, budget management and contract management
* Experience of using Google analytics would be advantageous

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